Make sure your marketing is legal and ethical
Facebook is often the go-to platform to promote listings and market your business. It’s also the app many of your clients and prospects turn to the minute they wake up. But now Facebook is dealing with fallout from questionable ad targeting practices.
The NAR Code of Ethics Article 11 is explicit in setting forth REALTORS®’ responsibilities to refrain from attempting to provide service for which they are inadequately prepared. It requires that REALTORS® shall not undertake to provide specialized professional services concerning a type of property or service that is outside their field of competence. Applied very broadly, there is always something new and different with every transaction. This provision, however, is applied more narrowly, to situations for which we are not competent.
The purpose of the Georgia Real Estate Commission is to safeguard the public interest in real estate. This is accomplished by ensuring compliance with the Georgia Real Estate License Laws, Rules, and Regulations.
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