Advertising Another Agent’s Listings, A good way to Develop Leads, But Follow the Rules.
Advertising another agent’s listing is a good way to develop leads and to promote your own brokerage. However, before you do it, you must get the Listing Agent's permission in writing, permission from a member of the Broker Team and follow the rules against misleading representations. The name and the firm of the Listing Agent must be included as well as your name and firm. Many listing agents would be more than happy to have other agents promoting and advertising their listing. The thinking is that the more clients reached with your advertisement, the higher potential that a deal gets done.
These are the Rules!
Advertising is regulated by Georgia License Law, by the Unfair Practices Section of Georgia Property Law, and by the NAR Code of Ethics.
License and Brokerage Rule 520-1-.09 Advertising
Rule 2.1. All advertising must be under the direct supervision of the broker and in the name of the firm.
Rule 3. Written Permission to Advertise. A licensee shall not advertise any real estate for sale, rent, lease or exchange unless the licensee has first secured the permission of the owner, the owner's authorized agent, or the owner of a leasehold estate. When such permission is granted, the licensee advertising real estate that is listed with another firm shall clearly and conspicuously disclose that fact and the name of the listing firm, unless the listing firm has agreed in writing to waive those clear and conspicuous disclosures.
UNFAIR TRADE PRACTICES O.C.G.A. § 43-40-25 (2015) (b) 12
(b) Licensees shall not engage in the following unfair trade practices:
(12) Offering real estate for sale or lease without the knowledge and consent of the owner or the owner's authorized agent or on terms other than those authorized by the owner or the owner's authorized agent;
NAR CODE OF ETHICS AND STANDARD OF PRACTICE
REALTORS shall be honest and truthful in their real estate communications and shall present a true picture in their
advertising, marketing and other representations. Realtors shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing and other representations and that the recipients of all real estate communications are or have been notified that those communications are from a real estate professional.
Standard of Practice 12-4
Realtors® shall not offer for sale/lease or advertise property without authority. When acting as listing brokers or as sub agents, Realtors® shall not quote a price different from that agreed upon with the seller/landlord. (Amended 1/93)
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