BROKER REVIEW OF ADVERTISING

Georgia Law requires that the Broker review all advertising for sale, rent, lease or exchange prior to placement. The RE/MAX Around Atlanta Policy Manual reflects and emphasizes this requirement. Lack of a Broker review is one of the biggest violations of Georgia License Law and can result in an enforcement penalty imposed by GREC.

“ADVERTISING
Associates must comply with any state laws and Georgia Real Estate Commission rules regarding advertising of property, real estate yard signs and personal promotion. All advertising must include the main office phone number and the number of the brokerage firm. The office name and main office phone number must appear at least as many times and in a font at least as large as the Associate’s name and phone number. All advertising must be submitted to the broker and approved in writing prior to being placed. Any advertising, personal promotion or listing promotion on social networking and other internet sites must comply with state laws and Georgia Real Estate Commission rules. Any profile or business page on any internet site must include the Company name and main phone number per GREC rules.”

Internet Advertising
A question often asked is how to handle internet advertising that has limited space.  The answer is provided in the GREC Rules and Regulations 520-1-.09. You should include a link in the advertisement to a display that is in compliance with the rule, such as you own website’s Home Page or the RMAA website.

“When advertising in electronic messages of limited information or characters, a license shall provide a direct link to a display that is in compliance with this Rule.”

Help Us Help You!
Always have a member of the Broker Team review all advertising, including signs, social media, flyers, newsletters, web sites and anything else that can be interpreted as advertising.  We’ll review and return it ASAP!

References:  
RE/MAX Around Atlanta Policy Manual (page 10) 
GA Code 43-40-18(c)(1) Advertising
GREC Rule 520-1-.09  
Unfair Trade Practices O.C.G.A. § 43-40-25(b)(1),(2),(11),(12) and (21)
Georgia Realtor Fall 2023, CE, License Law and Ensuring Compliance


October 19, 2023

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