NAR’S 2023 PROFILE OF HOME BUYERS & SELLERS – Be the expert and leverage the data provided!

NAR releases some great data every year in their Profile of Home Buyers & Sellers.  Here’s how to leverage that data…
 
Sure, homeowners can try selling their homes on their own, but let’s face it: unless they’ve secretly mastered the real estate market overnight, they're likely leaving a hefty chunk of change on the table. Homes agents handle fetch around $405,000 on average, while those FSBO adventures? They average about $310,000. That's nearly $100k that could have been in their pockets. That’s not just a small difference—it’s a new luxury car or a year’s college tuition kind of difference! 
 
We live in a country that spends over $52 billion per year on lawn care. Consumers want the easy button, a seasoned pro who can navigate these tricky tides and ensure the sale doesn't just go through but that it sticks the landing financially and legally.
 
So, when you roll out your pitch, don’t just talk about putting up signs and hosting open houses (maybe). Tell them about the real stuff—maximizing their sale price through expert marketing, deep market knowledge, and airtight compliance with the latest laws. 
 
You’re not just selling a service; it’s financial security, legal assurance, and, yes, a heck of a lot less stress.  
Isn’t that worth more than just a handshake and a smile? 


Here is a link to the NAR Profile:


https://cdn.nar.realtor/sites/default/files/documents/2023-profile-of-home-buyers-and-sellers-highlights-11-13-2023.pdf?_gl=1*5i4rar*_gcl_au*MTgyNTk5MDI3Ny4xNzE1MjcxODYx 

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